Because when I think “Darren Aronofsky,” I also immediately think “high energy dance number starring pop sensation Jennifer Lopez.” Don’t you? That’s what the provoc-auteur has put together for a Kohl’s commercial starring the American Idol judge dancing to the Kiki Dee Band’s 1974 hit “I Got the Music in Me.” Aronofsky sets up a series of quick costume changes in media res to show off the singer’s clothing line, apparently using the same technology he employed for Natalie Portman’s stunning, climactic, feather-sprouting dance sequence in Black Swan. Watch the colorful commercial below.
What do you think, PopWatchers? Were you surprised Aronofsky could bear to be around so much… neon?