Tyler Perry presents… a different way to campaign for your movie. The wildly successful actor-writer-director-producer took to his official website to write a blog post regarding his latest film Good Deeds in an entry titled ‘It’s Been a Rough 12 Days…’
He begins the post with, “I’ll keep this short and sweet because it’s been a rough 12 days for me, with what would have been my mother’s 67th birthday one day and the awful news about Whitney the next. I can’t even think about it… ” immediately adding, “we’ll talk about that some other time, but for now I just want to be sure you’re planning on going to the movie theaters to see GOOD DEEDS this weekend.”
Perry, who spoke at Whitney Houston’s funeral on Saturday, stuck to his word and continued to only discuss Good Deeds, telling readers, “I think you’re going to love it. GOOD DEEDS is going to make you smile, laugh and think, and at the end you’re going to leave lifted and feeling good. A friend of mine, who has always been honest with me, told me that this is my best movie yet.”
Good Deeds, which has not been screened for critics, will go up against the Paul Rudd-Jennifer Aniston nudity-friendly comedy Wanderlust, as well as the action-thriller dramas Gone and Act of Valor at the box office. (EW’s Grady Smith predicts Good Deeds won’t need any good will and will likely come out on top, with an estimated $18 million.) Perry pointed out to his loyal fans, “It’s the opening weekend box office numbers that count in Hollywood. That is how they judge you,” later noting, “I never ever take for granted that you are automatically going to show up, but I tell you, I thank God that you do. I’m hoping that this time is no different.”
An honest plea from Perry, who has often been open about sharing his feelings and personal life with the public, or a shrewd marketing tactic? Sound off in the comments section below, PopWatchers.