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'This Means War' pushed back from Valentine's Day to Feb. 17

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This Means War
20th Century Fox

The release date for Fox’s This Means War has moved once again. The McG-directed action romance, about two CIA operatives (Chris Pine and Tom Hardy) who discover that they’re both dating the same woman (Reese Witherspoon), was originally supposed to hit theaters on Feb. 17. Then, three weeks ago, Fox moved the PG-13 movie up to Valentine’s Day (Feb. 14). But now the studio is pushing This Means War‘s official release date back to Feb. 17, and will instead offer a sneak-preview showing on Valentine’s Day at about 2,000 theaters.

Fox likely wanted to distance the film a bit from The Vow, the Rachel McAdams-Channing Tatum drama that’s expected to open to at least $30 million this weekend. If This Means War debuted on Valentine’s Day, it ran the risk of being overshadowed by the more romantically themed The Vow.

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