Kevin Smith — who infamously sold his film Red State to himself for $20 last year at Sundance — has signed an exclusive deal with Phase 4 for up to 12 films per year. Phase 4 and Smith’s company SModcast Pictures will release four of those films in the theater, and the deal also includes a live tour with Smith accompanying each film, the company said in a statement from the Sundance festival.
“We had a terrific experience working with Kevin and his team on Red State in Canada, and are thrilled to be embarking on this new venture with him,” Phase 4 President and CEO Berry Meyerowitz said in a statement.
Earlier this year, Smith partnered with Lionsgate for the digital distribution rights to Red State.
Smith and Phase 4 plan to distribute a variety of independent features, which will be a “handpicked collection of unique independent films that resonate with Smith’s and SModcast’s audience.”
An interactive component will be central to the films the new label distributes, building off Smith’s significant online following, Phase 4 said.
*Correction: The original version of this story said that Smith had failed to get a distributor for Red State. He did not offer the film for purchase by distributors, instead opting to purchase it himself.