More people are choosing not to watch the People’s Choice Awards.
The somewhat predictable* awards franchise fell 7 percent in the ratings to its lowest adult demo number ever (excluding the telecast that aired in 2008, the year of the Hollywood writer’s strike). CBS’ People’s Choice Awards was seen by 8.9 million viewers and drew a 2.5 adult demo rating.
Also Wednesday night:
— On The CW, the final season premiere of One Tree Hill (1.7 million, 0.9) helped improve the time period for The CW — best in nearly a year — but was down 18 percent from the show’s debut last year.
— On NBC: Chelsea is there and viewers found her. The series premiere of NBC’s Are You There, Chelsea? (6.4 million, 2.3) pulled a decent rating and improved its time slot for the network Wednesday night. More interesting: NBC moved Whitney (6.1 million, 2.1) from Thursday to launch this block at 8 p.m., and the show had its best number since early November despite lacking an Office lead in. Having a stronger opener, in turn, helped Harry’s Law (8.7 million, 1.4), which jumped 17 percent from its last original, followed by Law & Order: SVU (8.4 million, 2.0), up 5 percent.
— Still, ABC’s comedy lineup beat both NBC comedies, with The Middle (9.6 million, 3.0) and Suburgatory (9 million, 2.9) doing well, both unchanged from their last episodes. Modern Family (12.3 million, 5.1) and Happy Endings (7.1 million, 3.1) were strong, though took a slight knock. Revenge was down 4 percent (7.5 million, 2.4).
*Nielsen ratings, Billboard charts and box office returns actually tell you what the people’s choice is for America’s favorite TV shows, albums and movies.