Katy Perry tweeted yesterday that she won’t be attending tomorrow night’s People’s Choice Awards. Despite an ultra-successful 2011 that led to seven People’s Choice nominations, it’s been a rough couple weeks for Perry. She officially split from husband Russell Brand on Dec. 30, during a two-week time period when she was abandoned her Twitter feed completely. Personal dramas aside, Perry’s decision to skip this particular awards show brings to light greater implications about the People’s Choice Awards. See why Perry’s no-show matters and register your RSVP after the jump.
Perry is a smart self-marketer, and she knows what message it would send if she didn’t show up to, say, the Grammys. And that’s exactly the point: The People’s Choice Awards isn’t the Grammys. Likely, Perry and/or her team made the decision that potentially winning a People’s Choice Award simply isn’t worth the hassle of fielding press questions about her crumbled marriage. There is an off-chance the move (and her complete lack of explanation) could negatively impact her image, but Perry is taking a fairly safe gamble that it won’t.
Do you agree, PopWatchers? Where do the People’s Choice Awards rank in the awards-show hierarchy? Does Perry forfeit any chance of winning in absentia? Will you tune in to find out?
For those of you who plan to watch, host Kaley Cuoco will kick off the show tomorrow night at 9 p.m. ET on CBS.