The battle for the NFC East division title gave NBC its highest overnight rating in the six-year history of Sunday Night Football on NBC, according to very early results.
The match between the Cowboys and the Giants posted a 17.1 rating/27 share in overnights, a 36% increase over last year’s week 17 game between the Rams and the Seahawks. It was also the best overnight performance for any NFL primetime game on Sunday or Monday in 13 years and the best overnight ratings for a regular season final game in 17 years.
Final results will come later for the otherwise rerun-heavy night. But hey, The Bachelor is back tonight, baby!