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'Once Upon a Time' casts a spell on Sunday night

Insiders hope the storybook drama will be the network’s new ”Lost”

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Can Once Upon a Time recapture ABC’s Lost magic? The Oct. 23 premiere of the fantasy adventure enchanted 12.8 million viewers, making it fall’s highest-rated drama debut. Yet, as with the start of any valiant quest, there are plenty of obstacles ahead, including holding on to viewers while telling a complex, serialized story. The next few weeks will focus on Snow White and Prince Charming before broadening out to characters like Cinderella and Hansel and Gretel; the third episode will be a prequel to the pilot. ”It’s my favorite episode thus far,” says star Ginnifer Goodwin. ”We go on quite an adventure, and I came away with an actual physical scar from it.”