The X Factor will become the first-ever TV series to allow voting by Twitter.
The network and producers announced a partnership Tuesday night with the social media company to give fans the ability to a vote for their favorite finalists. The partnership begins next week after the live performance show on Nov. 2.
If you’re thinking that Tweeting votes seems potentially chaotic, here’s the fine print: You’re not voting with Tweets, but by using your account’s direct message feature. X Factor will also allow voting through the usual suspects — online via the show’s Web site, text messaging and, yup, dialing the darn phone. More details on signing up to vote by Twitter here. As part of the partnership, Factor producers are also threatening this:
“Periodically, viewers at home also will be able to see real-time Twitter data on-air.”
Adds a Twitter representative: “Fans flock to Twitter during live television events and have been voicing their opinions with Tweets for years. We’re thrilled to see the creators of The X Factor push the envelope further by being the first television show to formalize this phenomenon through Twitter voting.”
What do you think of X Factor‘s, um, envelope pushing?