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'American Horror Story' ratings go ... up!

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After a scary second-week dip in the ratings, FX’s American Horror Story rose in the Nielsens for its third episode.

AHS delivered 2.6 million viewers and a 2 million adults 18-49. That’s up 5 percent overall and 12 percent in the demo. Moreover, the gain was despite its movie lead-in declining 16 percent. Good sign for Ryan Murphy’s latest (and, hey, it’s also this week’s EW cover story).