James Hibberd
September 13, 2011 at 06:40 PM EDT

The CW has a new promo that casts a spell over its streaming video. The unconventional ad teases Kevin Williamson’s new CW witches drama The Secret Circle that’s premiering Thursday night. The video exudes so much magic that it corrupts the very player you’re watching it on. Do not click away, just keep telling yourself,  “This is supposed to happen… ” Wands out: “Buffer-larmous!”

Read more:

‘Secret Circle’ books ‘Shark Night 3D’ actor Chris Zylka for guest spot

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