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E! & Kardashians: Wedded bliss

Network expects Kim Kardashian’s wedding to bring in huge ratings

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When Kim Kardashian walked down the aisle on Aug. 20, it was the biggest moment in the 30-year-old’s life — and possibly her network’s, too. E! has made the Kardashian name a franchise with its original series, Keeping Up With the Kardashians, and three spin-offs, Khloé & Lamar, Khloé & Kourtney Take Miami, and Kourtney & Kim Take New York. On Oct. 9 and 10, E! will host a two-day, four-hour special documenting Kim’s big day. As the network learned from its November 2009 special dedicated to Khloé‘s wedding to Lamar Odom, Kardashian nuptials can mean big business. That special clocked 3.2 million viewers, on par with Keeping Up‘s last-season average and 12 percent higher than the show’s current average. Kim’s post-wedding life with Kris Humphries will be featured on the second season of New York, but now that her quest to find her Prince Charming — which has been her major arc on the show — is over, does that mean less bait for TV? ”Most shows end with a wedding because there’s been a single story arc that held the show together,” says E! president Suzanne Kolb. ”That’s never been true with the Kardashians. I think it’s going to push the show forward instead of holding us back.”

(Additional reporting by James Hibberd)