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A day in the life of Stacey Snider

The co-chairman and CEO of DreamWorks Studios is in charge of all her company’s live-action movies. Here’s how she spent a recent Wednesday

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9:30 a.m. Approves TV commercials for The Help and Fright Night
”We went through 15 spots in real detail. Is each spot positioning the film in the appropriate way? Do they make you feel excited and compelled to see the movie? For Fright Night, we really want to convey the fun attitude of the movie and show the intensity of Colin Farrell as a predator. He’s not a brooding vampire — he’s dark and dangerous. It’s time-consuming.”

11 a.m. Gets the scoop from agents
”The bulk of my calls are from agents who are letting you know about material that’s coming your way. There’s a new [posthumous] Michael Crichton book [Micro] that’s going to be submitted to all the studios in a few days, so his agent called me about that. I grab those calls when I can.”

12 p.m. Thinks globally with execs at Disney, DreamWorks’ distribution partner
”We went through every element of the international campaigns for The Help, Fright Night, and Real Steel [starring Hugh Jackman]. Publicity, positioning, digital, promotional partners, touring, premieres, television spots, screening programs, and exhibitor relations in our most important market, which is the outside-of-North America market. It’s a lot, but it’s a big world.”

2 p.m. Talks about the classics with DreamWorks co-president of production Holly Bario
”We have a film class once a month that I started here a few years ago with the American Film Institute professor Jim Hosney, who influenced a lot of people that I know. We review movies that we haven’t seen for a long time or ones that we said we’ve seen but we actually haven’t. I met with Holly to discuss what the next one was going to be. We’ve gotten onto a World War II kick, so we’re going to do [Alfred Hitchcock’s 1944] Lifeboat, which I’ve never seen. It’s essential that we have literacy about our business, and it builds camaraderie.”

4 p.m. Checks in with director Brett Ratner
”He came by with [producer] Deborah Forte and [screenwriter] Jeff Nathanson for our project The 39 Clues, which is based on 10 short books published by Scholastic, about kids who were orphaned who have to find 39 clues that are dispersed all across the globe that lead to powers that will help bring their entire family together. It’s a treasure-hunt story with great characters. We’ve got some revisions to do on the scripts. So we had a general story meeting. We’ve had this in development for a while. You’re looking to see what the competitive landscape is. If there turned out to be [another] junior National Treasure kind of movie that was further ahead, that would affect our movie. You’ve got to keep all the plates spinning.”