Entertainment Weekly


Stay Connected


Advertise With Us

Learn More

Skip to content


TeenNick totally scores with '90s hits

The network sees bumper ratings after responding to fans’ demand for retro favorites including ”Kenan & Kel” and ”Clarissa Explains It All”

Posted on

Who knew TV viewers would actually demand to see reruns? A decision to bring back episodes of ’90s faves like Clarissa Explains It All and Kenan & Kel has paid off in spades for TeenNick since July 25. That’s when the network debuted The ’90s Are All That — a weeknight, midnight-to-2 a.m. retro block of programming that has produced a 47 percent boost in viewership (the block is averaging 382,000 viewers). The cabler came up with the idea after seeing huge interest in its early programming on social-media sites. ”Every time I’d bump into a fan, they were like, ‘That was my childhood. Why don’t you play them anymore?’ ” says Kenan costar Kenan Thompson of the run of shows, which also includes All That and Doug. ”Nick was great at creating a world where kids ruled. We had so much fun with it. That’s what came across.” TeenNick has every intention of keeping the party going: The next step is to have viewers vote this fall on other programs to be added to the late-night mix. ”Fans seem to be giving voice to Hey Dude, Rugrats, [and] Are You Afraid of the Dark? It’s a long list of shows,” says Keith Dawkins, TeenNick’s senior VP and general manager. ”It was like a bat to the head — the outpouring has been phenomenal. The audience keeps coming back, so now we have to keep feeding them.”