Going for the gold could become more treacherous than ever. The Academy’s Board of Governors is weighing harsh punishments for anyone who throws a party in violation of its no-campaign rule. For years, Oscar consultants skirted the ban by gathering voters under different guises: Last January, Sony threw a ”DVD release” fete for The Social Network where star Jesse Eisenberg and director David Fincher glad-handed guests, many of them voters. Weeks later, producer Jerry Bruckheimer hosted a posh luncheon for his Pirates of the Caribbean cast member Geoffrey Rush that just happened to include the rest of the King’s Speech cast on the guest list along with Academy members like Sharon Stone and Mickey Rooney. On Aug. 2, the board was scheduled to vote to enact stricter regulations. ”There’s been a disregard for the intent of the rules and restrictions by overzealous awards seekers,” says one Academy member. ”Many people feel like there need to be repercussions for making the process a circus, which need to be significant enough to dissuade them.” Possible consequences could include suspension of Academy membership or exclusion from official events.