July 26, 2011 at 01:57 PM EDT

Ready to see two sides of Sarah Michelle Gellar?

The CW is readying its marketing campaign for the return of Gellar to primetime and EW has your first look at the network’s fall ad for Ringer. Photographers usually have to choose whether to shoot a star straight on or in profile. But the show’s dual-identity storyline lends a reason to show a second angle of Gellar in a reflection. Soon, this poster will grace billboards, buses and magazines everywhere along with its tagline, “The Ultimate Double Cross.”

Check out below to see SMG’s good (and evil?) twins:

Read more:

Sarah Michelle Gellar’s Comic-Con panel

Brand new Ringer trailer

Gellar chats with EW about Ringer

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