There are several things that immediately jump out in the trailer for Main Street, the late Horton Foote‘s last screenplay. One, Orlando Bloom’s mustache. Let’s just say Sam Elliott’s soup-strainer has nothing to worry about. Two, Colin Firth is just as charming with a Tobacco Road accent. And three, why is a movie with all these stars premiering On Demand more than a month (Aug. 5) before it shows up in theaters (Sept. 9)? The film, directed by newcomer John Doyle and shot in 2009, tells the story of a run-down North Carolina city that gets a boost when an out-of-town corporation offers to put its dilapidated old buildings to use. Give the trailer a look below.