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MoviePass cancels test run

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It seems like just yesterday that I was asking if MoviePass seemed like a good idea. Actually, it was Wednesday. Still, a lot has happened in those two days, namely that MoviePass, a new service which would allow film enthusiasts the chance to see as many flicks in theaters as their heart desired for $50 a month, has already hit a snag.

According to Deadline.com (EW reached out to MoviePass, who did not respond immediately to our request), the new company, which was following a similar formula to the mega-successful Netflix, has canceled its test run that was scheduled for San Francisco this holiday weekend. The site also notes that MoviePass, which is calling this move a “temporary hiatus,” didn’t get clearance from major chains AMC or Landmark for the service.

Since the general consensus from EW.com readers about MoviePass seemed doomed from the get-go, (“I can barely find 3 movies a month that look interesting,” “I think $20-25/month would be better,” and “This looks like an idea that wasn’t thought out” were all argued in the initial post’s comments section) should the company use this as an opportunity to reboot? Yesterday, MoviePass’ co-founder Stacy Spikes told Wired, “We’re enthusiastic that once we can walk [the theater chains] through the service they’ll be excited … The silver lining of all of this is that this has created the ability to have that dialog now.”

It’s not a bad concept (at least if you see lots of movies!), but unlike NetFlix, it isn’t much of a bargain. To get your money’s worth, you’d have to see at least five movies a month, and while that’s reasonable in the summer months and during Oscar season, those dead of winter and early spring lulls could be cruel.

If the chains come onboard, and MoviePass were to offer a more reasonable plan of four movies for, say, $30 a month, I’m interested. Especially because MoviePass offers the promise of no lines. (Users can use the MoviePass app to check in at their theater.)

What do you think of the MoviePass news, PopWatchers? Are you bummed or not at all surprised? Share in the comments section below.

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