Facebook’s 600 million user base isn’t cool. You know what’s cool? Thirty five million users. Er, yeah, that doesn’t really work, but they’re what Justin Timberlake — pop superstar and actor in The Social Network — has to work with now that he’s got an ownership stake in onetime Facebook rival Myspace, which was acquired today by online ad company Specific Media from News Corp. for a reported $35 million.
In the deal, Specific Media announced that Timberlake, along with his ownership stake, would “play a major role in developing the creative direction and strategy for the company moving forward.” In the same release, Timberlake said, “There’s a need for a place where fans can go to interact with their favorite entertainers, listen to music, watch videos, share and discover cool stuff and just connect. Myspace has the potential to be that place…. I’m excited to help revitalize Myspace by using its social media platform to bring artists and fans together in one community.”
How Timberlake would accomplish that goal wasn’t clear; Specific Media simply stated he and the company would reveal their plans “in an exclusive press conference later this summer.” One thing is for sure: Timberlake managed to discover a way to make conversations with Mark Zuckerberg even more awkward than they already are.