Rita Wilson is getting into the website game this August with the launch of the baby boomer site “Huff/Post 40.” Arianna Huffington announced today that Wilson, a longtime contributor to Harper’s Bazaar, has been named Editor-at-Large and will oversee the vision and direction of the new site. That’s not an honorary title: Wilson named the site, will hire its editor and team, and assign features and videos.
“Issues related to being over forty have always intrigued me,” Wilson says in a press release. “My mom and dad always used to say, ‘life begins at forty.’ The idea that we boomers are somehow supposed to wind things down as we get older has completely escaped me. The Over 40s I have met are some of the most interesting, vibrant, curious, courageous, sexy, energetic people I know. Exploring the minds and hearts of this group of people is exciting. It’s never too late to mix things up, change your life, to get to what you really should be doing — or want to be doing. As Mark Twain said, ‘Age is an issue of mind over matter. If you don’t mind, it doesn’t matter.’ I can’t wait to get started.”
What do you think? She should have no problem getting guest columnists.