Entertainment Weekly


Stay Connected


Advertise With Us

Learn More

Skip to content


Justin Bieber and Selena Gomez kiss

Posted on

OPENING CEREMONYSorry, Harold Camping, but this is what the end of the world looks like. Well, for tween girls, anyway.

During Sunday night’s broadcast of the 2011 Billboard Music Awards, Top New Artist winner Justin Bieber planted one on his ladyfriend Selena Gomez on live television, for all the world to see. Not only devastating his young female fans, but making people of all ages terribly uncomfortable.

While this kiss wasn’t nearly as awkward as the failed double smooch they attempted in front of cameras in Indonesia a few weeks ago, but this one was still squirm-worthy. Why? Well, the Biebs channeled Richard Dawson. Exhibit A: The gold leisure suit (ah, the Family Feud host would have been so proud). Exhibit B: The uncomfortably long and lingering physical engagement with Gomez. Survey says: Ahh, why am I analyzing this?!

And just in case that all wasn’t enough to make you uneasy, Bieber reminded the audience that he’s just 17-years-old. Gomez’s meme-worthy reaction around the 41-second mark (and Rihanna’s, for that matter) really says it all, doesn’t it folks?

Read more:

Billboard Music Awards: Britney Spears joins Rihanna, Beyonce runs the world, Cee Lo spins in space

Justin Bieber kisses Selena Gomez. Where does this rank amongst pop culture’s most awkward smooches?

14 Kisses that Made You Cringe