Hoover stood up with irate fans today by announcing that it will yank advertising from ABC in light of the net’s decision to cancel All My Children and One Life to Live. On the vacuum company’s Facebook page, vice president of marketing Brian Kirkendall said “we hear you loud and clear” and plans to discontinue advertising with ABC this Friday.
“We’re making every attempt to pull our spots from these programs sooner,” Kirkendall said. “Because we feel that’s not enough, we also want to help get your voice heard with ABC. So, we’ve set up a special email address, SaveTheSoaps@Hoover.com, to help pull together the mass emotional outpouring of support for our beloved ABC soaps and get it to our contacts at ABC. Please, send your emails to us at SaveTheSoaps@Hoover.com, and we’ll get every, single last one of them to ABC.”
A sponsor launching a save our show campaign? That’s pretty unique (though Subway jumped on the Save Chuck bandwagon with its finale and footlong campaign). And it certainly makes for good PR, though all it will do is back up ABC’s claim that there’s no money in airing soaps. The enormous costs of maintaining old (and many think outdated) daytime sudsers was the primary reason behind the network’s decision to yank the two shows. One less advertiser will only bolster the net’s decision, though it should certainly help Hoover collect a few more friends on Facebook!
No word from ABC, for now. Meanwhile, passionate fans have not given up hope. Petition, anyone?
I knew I was right to buy a Hoover. Follow me @EWLynette