A billboard promoting AMC’s zombie hit The Walking Dead has sparked a controversy in the UK after an advertising company posted the display on the side of a funeral home. The banner — which includes the tagline “What makes us human?” — brandishes the show’s Walking Dead title visible to the bereaved as they approach the store to make arrangements for their loved ones. Here’s what the scene looks like:
“There must be somewhere else they could put it that would have shown a degree of insight and sensitivity,” said one resident.
Advertiser Clear Channel reportedly issued this apology:
“Clear Channel apologises for any offense caused by the unfortunate juxtaposition of this advertisement, which was certainly not intended. We arranged to have it removed right away and it has since come down.”
What do you think? Poor taste, marketing genius, or a bit of both?