Last night, Death Cab for Cutie made history of some sort when they delivered “You Are the Tourist,” the first scripted music video that aired live as it was being filmed.
Now you might be asking yourself, what does that really mean? Isn’t this just like a live concert broadcast, but instead of actually playing music, the band is just just lip-syncing on a closed set?
Well, that’s where the whole scripted element comes into play—or in this case, where it should have come into play. In a post-OK Go world, you would expect a stunt like this to have some eyebrow-raising choreographed craziness.
Instead, band members wander around while a line of Ziegfeld Follies-styled dancers handle any moves that might be tough to pull off in one take. Watch it here (skip ahead to the blue marker):
Sure, there’s a kaleidoscopic lights show and some bird’s-eye shots that Busby Berkeley would have smiled upon, but shouldn’t the band itself be required to do something difficult? After all, we’ve seen OK Go recreate their treadmill music video onstage in real time. So if you’re going to announce the “first-ever scripted, single-take video to be aired live as it is filmed,” you should put in a little more effort than passing off the burden of perfectly-timed choreography to professional dancers.
What do you think of the video? Love it? Underwhelmed? Is it really that different from what OK Go have already done? Or am I just being a DCfCNN (Death Cab for Cutie Negative Ned)?
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