Chances are, if you excitedly hopped to the movie theater this weekend to see Russell Brand’s animated comedy Hop, you probably were not in the demographic expected to catch a screening of this year’s Oscar winner, The King’s Speech. Yet, the Weinstein Co. fully intended on courting a family-friendly audience with their PG-13 re-release of the previously R-rated film, which hit 1,011 theaters April 1. But perhaps audiences were too preoccupied with the British bunny to see a film about British King George VI: The King’s Speech re-release only brought in $1.2 million at the box office this weekend, scoring just $1,181 per screen average. That’s a 23 percent drop from last weekend, the same amount it fell the weekend before — hardly the box office boost the Weinsteins were hoping for when they changed the film’s rating. (UPDATE: Box office actuals indicate that the drop was closer to 27 percent.) So, tell us: Being the sophisticated PopWatch readers that you are, why didn’t you catch the PG-13 King’s Speech this weekend?
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