Drat: Fox’s Fringe fell to its lowest rating ever Friday night.
The drama dropped 13% to 3.8 million viewers and a 1.3 rating in the adult demo.
Anybody watching broadcast ratings this week wouldn’t be entirely surprised by the drop, however. Since the start of Daylight Savings Time, ratings have been falling all week (more daylight in the early evening tends to result in fewer people watching TV). The competitive field was slightly different last night too, with CBS running college basketball, but its rating was on par with what the network typically pulls in the hour.
All-time lows in the run-up to the May upfronts is never news a drama series wants to get, particularly a bubble show on Friday nights. The good news is that Fox is hoping to bring Fringe back and this is still better than how the network was doing on Fridays in the fall.
Also Friday: The series finale of Supernanny (4.5 million, 1.0) concluded modestly. Feel like I should eulogize a bit here: “Um, oh Supernanny, you never received much press and were never a breakout ratings hit, but despite minimum attention you managed to thrive for awhile on TV’s toughest night and taught viewers on how to keep their kids from running wild without spanking them, amen.”