Ben Hider/Getty Images
Brad Wete
March 14, 2011 AT 04:56 PM EDT

If you think Austin, Texas’ South by Southwest festival is only a showcase for new talent, think again.

This year’s music portion, beginning Wednesday, March 16, features several heavyweights, including TV on the Radio, the Strokes, Cee-Lo Green, emerging hip-hop collective Odd Future, Erykah Badu, and Lupe Fiasco. But one star on the week’s lineup is being touted as the can’t miss act: Kanye West. The polarizing rhymer is set to hit the Vevo PowerStation, Saturday March 19. This won’t be the first time West performs there; in 2009, he and his G.O.O.D. Music acts Mr. Hudson and Big Sean rocked the Fader Fort.

Check out the video promo for West’s show this Saturday after the jump.

Will you be there in Austin this week? Look out for our SXSW gallery on EW.com.

(Follow the Music Mix on Twitter: @EWMusicMix.)

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