The Internet has been buzzing for the past week about the trailer for Dimension’s new science fiction/horror flick Apollo 18, which claims to be found footage of a secret moon landing in 1973. MTV even did a scene-by-scene breakdown of the preview. In its first six days, the trailer has been viewed a whopping 4.3 million times. With this movie and the success of Cloverfield and Paranormal Activity, it’s apparent that “found-footage” films are becoming a popular trend for studios. “People intrinsically know there are secrets being held from us,” explains Dimension head Bob Weinstein. “Look at WikiLeaks: There are secrets that are really true to the world. It’s not bogus.” Weinstein also balks at the idea that this is a work of fiction. “We didn’t shoot anything,” he says. “We found it. Found baby!” Uh huh.
Apollo 18 is also marks the first Dimension release to base its marketing campaign almost entirely on social media and the Internet. Says Weinstein, “The traditional way has always been television.” The indie studio’s marketing executive, Bladimiar Norman, says that anxious fans should continue to play close attention in the weeks leading up to the film’s April 22 release. “We’re about to take this up a notch and really have fun with this audience,” says Norman. In fact, he reveals to EW that the film has a secret website (Click here) where fans can access bonus material. Says Norman, “This is just the beginning, but I’m not giving you any more secrets!” Fair enough. Watch the trailer for Apollo 18 below.