That’s a helluva lot of people watching puppies.
Mind you, that 9.2 million is spread across all 12 hours of Animal Planet’s Puppy Bowl VII Sunday marathon. It’s one episode repeated over and over again, not an actual 12-hour show — which would require supplying the pups with a steady dose of Adderall to maintain the necessary level of perky adorableness. Also the marathon started at 3 p.m.; isn’t there something kind of weird/sad about somebody watching frolicking puppies at 2:30 in the morning?
The actual premiere airing drew 1.7 million. Those numbers are also up 60 percent from last year.