Ad Age. I mean, if there’s anything young people love, it’s paying for online content! They love it. They love it more than sexting.The Oscars will be offering a live stream of red carpet and behind-the-scenes events, some of which will be free, and some of which will be behind a $4.99 pay-wall. It’s part of an attempt to reel in younger viewers, according to
The plan is to have “20 to 30 cameras” streaming non-televised content, like the winners’ speeches in the press room.
I can’t be the only person who generally watches TV with a laptop in her lap, so the idea of linking the content from my television screen to my computer screen is incredibly appealing. And yet… $5 for a one-time affair seems a bit pricey.
Would you shell out for even more backstage footage, PopWatchers? Or is the telecast enough for you?