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Volkswagen 'Star Wars' commercial: How could you not like it?

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Clive OwenA new Volkswagen commercial featuring a child dressed as Darth Vader trying desperately to use the Force around his home (and then in the driveway), is innately awesome. I won’t spoil the punch line for you, but watch it below, and I trust you’ll get it. What I don’t understand is how, as views approach the 2 million mark on YouTube, there are at least 175 people who “dislike” it. Seriously? How? Did they not cry at Up either?