The Budweiser Clydesdales vs. Flo the Progressive Insurance Lady
The Pillsbury Doughboy vs. Mrs. Butterworth
Debut year: 1933
Catchphrase: “Clip-clop, clip-clop, clippety-clop”
Claim to fame: These majestic equines have been delivering beer for Anheuser-Busch since the end of prohibition, and their heart-warming commercials are must-sees during the winter holidays and the Super Bowl.
Strength: If the clydesdales weren’t already an American treasure, their post 9/11 ad put them on a sacred pedestal right next to apple pie and baseball.
Weakness: These blue-bloods can make Santa’s reindeer seem inclusive.
FLO, THE PROGRESSIVE LADY (Stephanie Courtney)
Product: Progressive Insurance
Debut year: 2008
Claim to fame: Flo doles out chipper insurance advice to clueless consumers in the world’s cleanest-ever insurance store.
Strength: Never-ending enthusiasm. Also: Bumpit.
Weakness: Did we mention the enthusiasm never ends? Also: Bumpit.
Product: A vast array of Pillsbury products, from biscuits to icing.
Debut year: 1965
Catchphrase: “Nothing says loving like [insert product name here]. Tee-hee!”
Claim to fame: That high-pitched giggle at the end of every ad is easily one of the most instantly recognizable sounds in advertising.
Strength: So adorable, people do not ever seem to mind he’s wandering around their kitchens, randomly interfering with their baking.
Weakness: Those same people simply will not stop touching his tummy.
Product: Mrs. Butterworth’s syrups and pancake mixes
Debut year: 1961
Catchphrase: “Mrs. Butterworth’s is twice as thick as the other syrups.”
Claim to fame: Mrs. Butterworth (first name: Joy) is just like your sweet old grandmother — that is, if granny was a talking syrup bottle that you kept locked in the cupboard and only spoke to when you ate pancakes.
Strength: When Mrs. Butterworth tells you that her syrup is thicker and richer, you believe her. She’s so Betty-White convincing that she could just as easily sell car insurance, which she did.
Weakness: She seems a little insecure for an old lady. Why does she always have to compare her syrup to other peoples’? Thick and rich is good enough, Mrs. B.