Fox’s Fringe story continues to improve. After delivering a surprisingly strong number on Friday despite moving from Thursdays, the drama has gained an additional 42 percent thanks to DVR playback after only three days of Nielsen measurements.
Fringe jumped from a 1.9 adult demo rating on Friday night (matching its Thursday average) to a 2.7, thanks to the added viewing. Compare that to CBS’ Blue Bloods, which has averaged a 2.4 on the night. Competition will climb in the coming weeks as Fringe will face more original shows like CW’s Supernatural, but this is a great start.