Not a family to shy away from expanding their empire, the Kardashian sisters have joined the ranks of celebrities like Justin Bieber and John Mayer and have announced their own line of Kardashian-branded Silly Bandz. The ubiquitous brightly colored rubber bracelets will come in Kardashian-themed shapes: a letter K, a purse, a high heel, the logo of their store (Dash), a diamond ring, a perfume bottle, silhouettes of the three girls, and some really deformed looking lips. I can only wonder how many episodes into the season of Kourtney & Kim Take New York it’ll take until we see the sisters donning their own Silly Bandz. (It will be like their very own Wriststrong!)
I can’t say I’m surprised that the Kardashians have come out with a set of Silly Bandz, but it really makes me wonder what the sisters could possibly come up with next. Kim’s ShoeDazzle shoe-a-month membership club seems to have quite a faithful following, and she’s also planning a celebrity perfume line. Later in the year, the girls will be selling a line of clothes at Sears, and I recall them shilling QuickTrim. Their Kardashian credit card was a colossal failure, so I’m sure Kardashian, Inc., is busy searching for some product redemption. Really, since it seems the celebrity-branded trend du jour is nail polish, the sisters can’t be too far away from launching their own line of colors. Or they could think past beauty products and lend their name to a line of planners and organizers for those with lives as busy(?) as the Kardashians’. And I’ve always felt that it’s only a matter of time before the Kardashian family opens a restaurant (we smell a reality show! Or is that just garlic?). There’s really no branding idea that’s too ridiculous for the Kardashian sisters — they’ll find a way to find a way to make it work — so what do you think the Kardashians should market and sell next? And let’s keep it clean, friends, shall we?