CBS took Thursday among adults 18-49 (3.0 rating/8 share) and viewers (12.6 million) while NBC got a sweet little boost from the Raven/Falcons game that aired on a Peacock affiliate in Baltimore, according to early results. For the exception of The Office – which, at 3.8/10 and 7.6 million, was flat versus last week – all the NBC shows were up on Thursday. Community was up 11 percent to a 2.1/6 (4.8 million), followed by 30 Rock (up 8 percent to a 2.6/7, Outsourced (up 4 percent to a 2.8/7, 6.0 million), and The Apprentice (up 14 percent to a 1.6/5, 4.5 million). Each 18-49 point represents 1.3 million people.
NBC got a nice kick in the pants from the NFL game that aired on the Baltimore station, which is a No. 26 market that reaches 11 million homes. As a result, NBC pretty much tied Fox for third place for the night among 18-49 (2.4/7 versus 2.4/6), according to early returns. Fox averaged 6.9 million viewers for the night while NBC lured 5.5 million. Fox aired originals of Bones (2.5/7 and 9.1 million) and Fringe (1.8/5, 4.8 million). Speaking of which, read Doc Jensen’s super walk-up to last night’s Fringe episode here.
ABC was second for the night in the demo (2.7/7) and viewers (7.7 million). The repeat of Grey’s Anatomy at 8 did a 1.0/3 and 4.0 million, but the original at 9 averaged a timeslot-winning 4.0/10. It lured 11.2 million. Private Practice scored a 2.9/8 and 8.2 million. On CBS, Big Bang Theory earned a 4.2/12 and 13 million, followed by $#*! My Dad Says (2.8/8 and 9.7 million), CSI (2.8/7, 12.9 million), and The Mentalist (2.8/8, 13.7 million). It’s always worth reminding everyone that advertisers don’t buy total viewer averages, they buy demo ratings, but boy those audiences stay big for the likes of Marg Helgenberger and Simon Baker.
On the CW, The Vampire Diaries won its timeslot among female teens (2.6/9) and came in second in women 18-34 (2.6/8). The fifth-place network was first from 8-10 p.m. among female teens.