A new advertisement for Call of Duty: Black Ops that debuts on TV this weekend just hit the Internet, and it’s a delicious (and deliciously un-PC) treat. Everydaypeople — a hotel concierge, a chef, a woman dressed in smart business attire — maraud through a battle zone, firing guns and tossing grenades at each other and at circling helicopters. Also in the mix: Kobe Bryant (who wields an assault rifle emblazoned with his nickname, “Mamba”) and Jimmy Kimmel (who helplessly fires a bazooka with an apt description inscribed on the side: “PROUD N00b.”) Nobody actually gets shot, and the tagline is “There’s a Soldier in All of Us,” which I’m pretty sure was also on a Soviet propaganda poster. But it’s all set to the Rolling Stones’ “Gimme Shelter,” and if that doesn’t get you in the mood to fire some fake Cold War-era weaponry, I don’t know what will!
It reminds me a little bit of the famously banned Xbox 360 ad that showed a train station full of people in a fake standoff, although this one has a much larger budget (and also replace “subtlety” with “Jimmy Kimmel firing a bazooka.”) PopWatchers, does this commercial intrigue you?