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'Social Network' steals first from 'Life As We Know It'; 'Secretariat' finishes third

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social-networkImage Credit: Merrick MortonWith all three new releases under-performing, and Social Network holding strong for a second weekend in row, the David Fincher-directed Academy bait landed in first place for a second weekend in a row with a $15.5 million opening. Social Network dropped only 31 percent its second weekend for a total gross of $46 million after only 10 days in release.

Life As We Know It landed in second place with $14.6 million. The Katherine Heigl, Josh Duhamel-starrer was expected to gross closer to $18 million but according to exit pollster Cinemascore, those that did see the romantic comedy loved it, giving it an A-. The predominantly female, over 25 audience was heavily courted this weekend, also being lured by the Diane Lane horse movie Secretariat. That film, from Disney Studios, earned an estimated $12.6 million, over performing in smaller markets such as Salt Lake City, Denver and Dallas. It also scored very well with those female, over 25 moviegoers, who gave it an A, according to the exit pollster.

Slot four belonged to family holdover Legend of the Guardians: The Owls of Ga’Hoole. The Zack Snyder-directed animated flick earned $7 million its third weekend in release. The film has earned $39 million. Spot five marked the poorest received release of the new crop of films.  Wes Craven’s first endeavor into 3-D My Soul to Take earned $6.9 million in over 2,500 theaters with 86 percent of the gross coming from the 3-D screens. The Relativity release was hated by audiences, who gave it a D, according to Cinemascore, and those audiences polled who were over 25, liked it even less, grading it with a failing F grade.

The rest of the weekend was dominated by holdovers, with Ben Affleck’s The Town landing in sixth place. The R-rated Boston based heist flick earned $6.3 million its fourth weekend in theaters and has now earned close to $74 million. Wall Street: Money Never Sleeps nabbed spot seven with another $4.6 million. Money Never Sleeps has now earned close to $44 million, a figure that suggests the Oliver Stone-sequel will not be anything close to the culture reference point that the first Wall Street was back in the 1980s.

Emma Stone’s Easy A earned $4.2 million over the weekend for the eighth slot. The inexpensive teen comedy has grossed close to $50 million since opening a month ago. Last weekend’s new release Case 39 earned $2.6 its sophomore session. The long-shelved horror flick starring Renee Zellweger and Bradley Cooper has earned $9.5 million in two weeks. The final spot in the top ten belonged to Disney’s You Again starring Kristen Bell. Earning another $2.5 million in its third weekend of release, the comedy has grossed a paltry $20.7 million.

The last month has belonged to a slew of interesting adult dramas that have scored well with both audiences and critics but have had trouble generating much beyond $20 million openings. Next weekend should change the $20 million trend with Jackass 3-D opening wide opposite the old fogey actioner Red. Come back next week for more updates.

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