Anderson Cooper is expanding his fiefdom. Warner Bros. Domestic TV announced today that the CNN anchor will host a new, one-hour daily daytime strip that’s set for national syndication in Fall 2011. At the same time, CNN put out its out statement saying that Cooper will remain with Anderson Cooper 360 for “years to come” and that his new talk show will only boost his presence on cable.
“Over the course of the past few years, I’ve had the opportunity to work on a number of daytime programs,” Cooper said in a statement. “It’s fun and interesting to work in daytime television. The format is unique and you can really go in-depth on a wide range of fascinating and compelling stories. With this new program I hope to relay important information and relate to people and the audience in a completely different way. It’s an exciting opportunity to show another side of myself and create something worthwhile and special in daytime.”
“There is a great opportunity in the marketplace for this type of show,” added Ken Werner, President, Warner Bros. Domestic Television Distribution, in a statement. “Fall ’11 begins a transition period when long established franchises are leaving the air and making way for a new generation of shows. Anderson Cooper is one of the most distinctive voices of the next generation of television. His popularity and skills uniquely position him to be the next big syndication franchise.”
Cooper’s show will cover social issues, trends and events, pop culture and celebrity, the studio says. He’ll also bring his news sense to daytime by launching undercover investigations and hidden camera experiments. The show will feature a studio audience and tape in New York.