I don’t know if I’ve ever been as invested in a movie as I am Harry Potter and the Deathly Hallows: Part I. I’ve already teared up reading about the cast talking about how it looks like a war film with the massive destruction done to Hogwarts. The new posters, featuring Harry, Hermione, and Ron on the run with their wands drawn and the tagline “Nowhere is safe,” preys upon that intense reaction (which was echoed by more than one reader). They’re dirty and bruised and looking over their shoulders in a way no teen should ever have to. We’ve built such a relationship with those characters over seven thick books and six films that I almost feel like this will be a new 3-D experience. An emotional one. We’ll have the urge to reach out to help them — or run. Check out Harry’s and Ron’s posters below. Effective marketing?
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