EW Staff
September 10, 2010 at 04:00 AM EDT

More than three years have passed since Donald Trump crowned the last noncelebrity Apprentice. (Don’t fret — you’ll get The Celebrity Apprentice back in the spring.) All the real-world people vying for the title this season have been hit hard by the recession, with most of them suffering a layoff — or two. ”It raises the stakes,” says Trump. ”It puts more pressure on them to succeed.” Of course, a new season of The Apprentice wouldn’t be complete without a high-flying prediction from the Donald. ”I think it’s as good as season 1,” he says. ”That’s a big statement because season 1 was the biggest show on television.” Sure it was. SEPT. 16 AT 9PM

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