AP, moviegoers are heading to theaters in record numbers this year — record lows, that is. Only 552 million tickets were sold this summer, the worst turnout since 2005. Which means that while box office receipts bigger than ever, more regular folks are taking a pass on movie night. But why?Yeah, you. I see plenty, thanks. But according to the
Looks like we’ve got two likely culprits: First, there are those pricey 3-D tickets that can easily turn a night out with the family into a $60-plus splurge. Not many people had a problem plunking down the extra cash for eye-popping spectacles like Avatar and Alice in Wonderland, but duds like Piranha 3D and Step Up 3D proved that not every movie can squeeze extra profit from an extra dimension.
And then there are the movies themselves. Sure, Toy Story 3 made us cry, Inception blew our minds, and Eclipse got the Twilight series’ best reviews so far. But then there was MacGruber and Jonah Hex, Marmaduke and Cats & Dogs: The Revenge of Kitty Galore — all movies that got a C or below from our critics here at EW and also failed to connect commercially with moviegoers. Even seeming shoe-ins like Sex and the City 2 and The Sorcerer’s Apprentice fell short of lofty box office expectations as the public decided to spend their paychecks outside of the multiplex.
Just out of curiosity: If you saw fewer movies this summer, was it because of the price or the product? Let’s see a show of hands: