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'Buried' trailer: Ryan Reynolds' predicament becoming less creepy?

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The makers of Buried are in a jam: They either keep showing us footage of Ryan Reynolds trapped in a coffin, or they get creative, and show us still shots of Ryan Reynolds in a coffin with some fancy moving graphics and music. The voiceover is still chilling, but somehow, seeing the images tinted in red, blue, green, and yellow put distance between us and Reynolds. It doesn’t feel as real. Now it’s clearly make-believe. (Yet, admittedly, that’s not going to stop us from seeing it.) What do you think?