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U-Verse strikes new deal with Rainbow networks: Subscribers will get their 'Mad Men'

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AT&T announced today that it has closed a new deal with Rainbow Media to keep AMC, IFC and WE tv on U-Verse. “We’re very satisfied that we were able to reach the fair deal we wanted for our customers, one that includes the right content, across platforms, at prices that are in line with the marketplace, and that helps us with important strategic content initiatives,” according to an AT&T statement. “We are very grateful to our customers for their support.”

There was concern among some of U-Verse’s 2.3 million subscribers that they wouldn’t be able to tune into the July 25 return of the Emmy-winning Mad Men because of a contract dispute between the broadband TV operator and Rainbow. U-Verse’s contract with cable company expired yesterday.