June 18, 2010 at 04:00 AM EDT

The Bourne Identity

type
Movie
Current Status
In Season
mpaa
PG-13
runtime
113 minutes
Wide Release Date
06/14/02
performer
Matt Damon, Franka Potente, Chris Cooper, Brian Cox, Clive Owen, Julia Stiles
director
Doug Liman
distributor
Universal
author
Tony Gilroy, William Blake Herron
genre
Mystery and Thriller

Ever since the poster for 2002’s The Bourne Identity, movie marketers have shown their true colors when touting action-oriented films. And those colors tend to be orange and blue, in a striking combination. ”Orange and blue are complementary colors, so just by nature they give you that jolt that you need,” says veteran movie adman Charles Reimers, who designed Bourne‘s one-sheet. ”The studio’s always saying ‘Make it pop,’ and those two are the big favorites because red and green just take you to Christmas.”

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