Keith Staskiewicz
June 18, 2010 AT 04:00 AM EDT

Ever since the poster for 2002’s The Bourne Identity, movie marketers have shown their true colors when touting action-oriented films. And those colors tend to be orange and blue, in a striking combination. ”Orange and blue are complementary colors, so just by nature they give you that jolt that you need,” says veteran movie adman Charles Reimers, who designed Bourne‘s one-sheet. ”The studio’s always saying ‘Make it pop,’ and those two are the big favorites because red and green just take you to Christmas.”

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