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'Grown Ups': About that poster?

Using childhood photos of cast was Adam Sandler’s idea

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If you’ve taken even the shortest road trip this summer, you’ve probably noticed the adorable billboard for Sony’s Grown Ups, which gives a glimpse into the younger years of its crackerjack comedic cast. Marc Weinstock, Sony’s president of worldwide marketing, says the idea, which features real childhood photos of its stars between the ages of 8 and 10, came from Adam Sandler — but it wasn’t just the actors who got involved. ”Their parents were actually the ones that sent in the photos, digging them out of shoeboxes and albums,” says Weinstock. ”And some of them were definitely more wacky and crazy than we were going to use.” Show us, won’t you?