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'The Bachelorette' down versus premiere; 'True Beauty' underwhelms

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true-beautyImage Credit: Sammy Vassilev/ABCWeek two of ABC’s The Bachelorette averaged 7.55 million viewers and posted a 2.4 rating/7 share — down 16 percent and 14 percent, respectively, from its premiere last Monday. The two-hour episode still won the 8-10 p.m. hour in 18-49 and the key female demographics, having aired against repeats on Fox and CBS and the Stanley Cup Finals on NBC.

At 10 p.m., the season premiere of True Beauty earned a 2.1/6 among adults 18-49, down 34 percent from its series premiere last season on Jan. 5 (3.2/8). The show ranked No. 3 in its timeslot among viewers (5.24 million) but still scored wins in the female demos. Overall, ABC was up 1.3 million viewers and 15 percent among adults 18-49 from Memorial Day last year, when it aired The Bachelorette as a lead-in into the premiere of Here Come the Newlyweds. The Bachelorette also posted year-to-year increases over its performance on Memorial Day last year by 1.6 million viewers.

CBS won the night in viewers (7.74 million), followed by ABC (6.86 million), NBC (5.90 million) and Fox (3.11 million).