Despite heavy competition from the series finale of Lost, last night’s finale of The Celebrity Apprentice posted a 6 percent improvement in viewers over last year’s season ender, and a 10 percent boost among adults 18-49. The telecast, in which Donald Trump named Bret Michaels this year’s Celebrity Apprentice, came in No. 2 in its 9-11 p.m. timeslot among viewers behind Lost. It averaged 9.3 million viewers and a 3.4 rating/9 share among adults 18-49.
Versus last week’s installment, the finale on NBC was up 48 percent among adults 18-49 and 50 percent in total viewers (9.3 million vs. 6.2 million). Overall, ABC won the night in viewers with 11.4 million, followed by CBS (9 million), NBC (7.36 million) and Fox (4.7 million).