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Exclusive first look inside the 'Friday Night Lights' Emmy campaign

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friday-night-lightsImage Credit: Mitchell Haaseth/NBCIs this the year Emmy finally shows Friday Night Lights some freakin’ love? It better be. Season 4 — paced by the gut-wrenching, and flawlessly acted, episode “The Son” — was a creative triumph. The show’s producing partners, Universal Media Studios and DirecTV, are attempting to drive home this message to a seemingly immovable voting body with an Emmy campaign that is ambitious, creative, and, dare I say, moving. But don’t take my word for it. One piece of the multipronged effort — a fan-inspired video — is embedded below for your viewing pleasure. Clear eyes, full hearts, can’t lose!