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Sundance's 'D--chebag' finds a home

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D–chebag, the film with the best title from this year’s Sundance Film Festival, will finally receive its theatrical release. Red Dragon Independent Film Company has partnered with industry vets Cassian Elwes and Mark Urman to debut the comedy theatrically this September. Our critic Owen Gleiberman was a fan of the movie from director Drake Doremus (Spooner), which chronicles two brothers’ reluctant reunion, which leads to a road trip. Andrew Dickler and Ben York Jones star as the brothers. (Read Owen’s review here.)

The real question: Will those distributors have to change the title and, if not, how hard will it be to get an ad with that title into local papers?