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EW's iPad app will probably save the universe (Note: We're a little biased)

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As part of our neverending quest to find new ways to preach the gospel of pop culture — shameless self-promotion alert!!! — we recently launched our new Must List iPad app. We took our weekly rundown of the 10 things we love, and gave it all the nifty multimedia bells and whistles you’ve come to expect from the Internets.

Now, instead of just telling you about our favorite new movies, TV shows, books, viral videos, games, and apps, we give you the chance to experience them yourself, all inside the app!

For example, this week we’re loving Maxwell’s minimalist video for “Fistful of Tears.” By tapping on the screen, you can watch the video, read our review of his album BLACKsummers’night, and download it on iTunes. We’re also ecstatic about Matt Smith’s arrival as the new Time Lord on Doctor Who; you can watch a promo for the new season, download episodes on iTunes, read our recap of Smith’s premiere episode, and watch a vintage clip from the very first episode of Doctor Who. Hooray for the post-modern multimedia experience!

Check out a video of the app in action:

We really enjoy playing with our Must List app, and we think you will, too.  There are a whole host of really cool iPad applications, and we’re excited to be taking part in this madcap new development of media technology. So check us out on iTunes and let us know what you think! And stay tuned for an iPhone version of the app — it’s coming soon!

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